- India Retail News -
As part of the partnership with Rajasthan Royals, Lavazza, during the Indian Premier League, will line up various promotional activities in India to engage local cricket enthusiasts and support the Rajasthan Royals team on ground at the Barista Lavazza Cafes.
As part of the partnership with Rajasthan Royals, Lavazza, during the Indian Premier League, would line up various promotional activities in the country to engage local cricket enthusiasts and support the Rajasthan Royals team on ground at the Barista Lavazza Cafes. On every transaction at any participating Barista Lavazza outlet, consumers would be entitled to get a scratch card and an assured gift with every card. Consumers would be entitled to enjoy one of the following-
* One Lucky Winner will get to spend an entire day with the Rajasthan Royals Team
* Few Lucky winners get a chance to meet their favorite Rajasthan Royals player at Barista Lavazza Cafe
* Lavazza Blue Machines
* Lavazza "CLUB" R & G tins
* Signed Merchandise from the Rajasthan Royals players like Bats & Balls
* Barista Lavazza vouchers
* Bean'O'holic preloaded Gift card
Apart from the assured gifts, all the coffee and cricket fans will be able to enjoy their favorite cup of coffee in stadium for all the Rajasthan Royals home games while cheering for their team.
Mr. R Shivashankar, Director South Asia, Lavazza said, "We are very excited to partner with the Rajasthan Royals team as their Official Coffee Partner. Cricket being such a rage in India, it was natural for us to partner with one of the leading teams of the Indian Premier League, a tournament that invokes such great passion amongst cricketing fans all around the world. A host of exciting promotions and activities to engage with our consumers are being planned at the Barista Lavazza cafes; we look forward to a great cricket season."
Raghu Iyer, Chief Marketing Officer, Rajasthan Royals, said, "We are very pleased to partner with Lavazza and we welcome them to the family of Rajasthan Royals. This partnership is very unique in terms of the outreach that Lavazza would be able to offer Rajasthan Royals to engage with the wide cricket-loving consumer base of the country. Coffee with Cricket is one exciting combination that we look forward to in this upcoming season of the IPL."
The Rajasthan Royals, winners of the first IPL season, are one of the top contenders of the Indian Premier League, based in Rajasthan, representing a huge catchment area of Rajasthan. The team is led and coached by Shane Warne.
Rajasthan Royals first match is against the Deccan Chargers in Hyderabad on 9th April 2011.