---
title: Lavazza, pochi spot ma d\'effetto (Lavazza, not many commercials but with great impact)
description: "- Italia Oggi - Piece of news on the communication strategies of Lavazza which invests 70 mln. New products, more internet and shops for those who love esp"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/593_1.jpg
---

Coffee Market Scenario

# Lavazza, pochi spot ma d\'effetto (Lavazza, not many commercials but with great impact)

- Italia Oggi - Piece of news on the communication strategies of Lavazza which invests 70 mln. New products, more internet and shops for those who love esp

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 mag 9, 2008

---

- Italia Oggi -

Piece of news on the communication strategies of Lavazza which invests 70 mln. New products, more internet and shops for those who love espresso.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/593_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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