- TouchPoint Today - Lavazza has chosen Louder, agency leader in Italy in the field of events, to take care of the field activation of an Italian tour that
Lavazza has chosen Louder, agency leader in Italy in the field of events, to take care of the field activation of an Italian tour that this Autumn will bring to 5 Italian cities the iconic blend - Lavazza Qualità Rossa - one of the most loved by Italians, to tell the evolution and renewal of the country
through the voice of young talents, faces and stories of today's Italy.
- Touchpoint Magazine - "All of Italy in a coffee. A 50 years long journey ”: Lavazza's traveling tour for its coffee Qualità Rossa (Red Quality)....
- Ansa.it - A journey across the country to tell the values ​​of a new Italy, more open, inclusive and multicultural: this is how Lavazza has...
- TouchPoint Today - Lavazza presents the new project “L'Italia che vorrei" ("Italy that I would like") returning to celebrate the Italian country...