---
title: Lavazza scommette sugli USA (Lavazza to bet on US)
description: "- Il Sole 24 Ore - Interview to Antonio Baravalle, Lavazza's ceo, talking on the company's strategies to attract and remain close to the consumer."
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/2284_1.jpg
---

E.S.E. Members News

# Lavazza scommette sugli USA (Lavazza to bet on US)

- Il Sole 24 Ore - Interview to Antonio Baravalle, Lavazza's ceo, talking on the company's strategies to attract and remain close to the consumer.

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 feb 10, 2013

---

- Il Sole 24 Ore -

Interview to Antonio Baravalle, Lavazza's ceo, talking on the company's strategies to attract and remain close to the consumer.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/2284_1.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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