- Mark Up - Interview to Flavio Ferretti, Lavazza's business unit Italy director. How to achieve the highest brand awareness and the importance of partners
- La Stampa - Interview to Giuseppe Lavazza, the company's vice-president, discussing on the present general economic situation and suggesting...
- Italia Oggi - Lavazza is trying to increase its market share outside Italy using the on-line sales. A new on-line shop for France, Great Britain...
- Largo Consumo - Interview to Carlo Salvadori, Lavazza's chief marketing officer, explaining the company's strategies to diffuse worldwide.