"Fortunately we had coffee!" This is the opinion of Antonio Baravalle, the ceo of the Lavazza Group, the crisis did not destroy the coffee cup tasted in a coffee shop. But it is now consumed at work desk, in smart working. Despite stopping half (55%) of its outlets with closure of bars, cafes and restaurants in almost all of its markets, the Italian family group has limited to 5% the decrease in its business figure in 2020, to 2.1 billion euros.