---
title: "Lavazza: tennis markets accelerate the brand's expansion"
description: Since Lavazza decided to support its international growth by associating its brand with major tennis tournaments in...
image: https://eseconsortium.com/hubfs/1-Jul-16-2026-04-10-13-8599-PM.jpg
---

E.S.E. Members News

# Lavazza: tennis markets accelerate the brand's expansion

Since Lavazza decided to support its international growth by associating its brand with major tennis tournaments in...

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 giu 7, 2026

---

Il Sole 24 Ore (Daily / Italy) 

**Lavazza, i mercati del tennis accelerano l’espansione del brand (Lavazza: tennis markets accelerate the brand's expansion)**

Since Lavazza decided to support its international growth by associating its brand with major tennis tournaments in its key markets, not only has its turnover increased (reaching €3.9 billion in 2025), but its revenue sources have also shifted: the international component has risen from 30% to 70%.

![1-Jul-16-2026-04-10-13-8599-PM](https://eseconsortium.com/hs-fs/hubfs/1-Jul-16-2026-04-10-13-8599-PM.jpg?width=617&height=827&name=1-Jul-16-2026-04-10-13-8599-PM.jpg)

![2-Jul-16-2026-04-10-12-7709-PM](https://eseconsortium.com/hs-fs/hubfs/2-Jul-16-2026-04-10-12-7709-PM.jpg?width=399&height=455&name=2-Jul-16-2026-04-10-12-7709-PM.jpg)

 

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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