---
title: Lavazza tra premiumization e re-juvenation (Lavazza, premiumization and re-juvenation)
description: "- Food - Interview to Igor Nuzzi, regional director Italy and Switzerland at Lavazza, talking about the importance of developing channels like the ho.re.ca"
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Lavazza tra premiumization e re-juvenation (Lavazza, premiumization and re-juvenation)](https://eseconsortium.com/media-coverage/lavazza-tra-premiumization-e-rejuvenation-lavazza-premiumization-and-rejuvenation)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 01/06/2020

- Food -

Interview to Igor Nuzzi, regional director Italy and Switzerland at Lavazza, talking about the importance of developing channels like the ho.re.ca., vending and retail. The financial performances of the group and of Lavazza Professional.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/lavazza-tra-premiumization-e-rejuvenation-lavazza-premiumization-and-rejuvenation)

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