---
title: Les boissons chaudes à la recherche de nouveaux consommateurs (Hot soft drinks to look for new consumers)
description: "- LSA - The strategies to increase coffee sales and consumption in France. Interview to Charlotte Verhaeghe, Carte Noire marketing manager at Kraft Foods."
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/1906_1.jpg
---

E.S.E. Members News

# Les boissons chaudes à la recherche de nouveaux consommateurs (Hot soft drinks to look for new consumers)

- LSA - The strategies to increase coffee sales and consumption in France. Interview to Charlotte Verhaeghe, Carte Noire marketing manager at Kraft Foods.

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 feb 9, 2012

---

- LSA -

The strategies to increase coffee sales and consumption in France. Interview to Charlotte Verhaeghe, Carte Noire marketing manager at Kraft Foods.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/1906_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/1906_2.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/1906_3.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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