L'Italia impari da Starbucks a vendere caffè (Italy should learn from Starbucks how to sell coffee)

- Plus24 - Brief news arguing how Italians have good products (coffee and machines) but are not particularly efficient in selling strategies. Starbucks is

- Plus24 -

Brief news arguing how Italians have good products (coffee and machines) but are not particularly efficient in selling strategies. Starbucks is taken as a very good marketing expample.

Coffee Market Scenario