---
title: L'Italia impari da Starbucks a vendere caffè (Italy should learn from Starbucks how to sell coffee)
description: "- Plus24 - Brief news arguing how Italians have good products (coffee and machines) but are not particularly efficient in selling strategies. Starbucks is"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/2268_1.jpg
---

Coffee Market Scenario

# L'Italia impari da Starbucks a vendere caffè (Italy should learn from Starbucks how to sell coffee)

- Plus24 - Brief news arguing how Italians have good products (coffee and machines) but are not particularly efficient in selling strategies. Starbucks is

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 gen 5, 2013

---

- Plus24 -

Brief news arguing how Italians have good products (coffee and machines) but are not particularly efficient in selling strategies. Starbucks is taken as a very good marketing expample.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/2268_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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