- Plus24 - Brief news arguing how Italians have good products (coffee and machines) but are not particularly efficient in selling strategies. Starbucks is
Brief news arguing how Italians have good products (coffee and machines) but are not particularly efficient in selling strategies. Starbucks is taken as a very good marketing expample.
- Plus24 - Detailed piece of news on the business plans of the two major coffee chains Starbucks and Caribou Coffee. The market figures together with...
- Le Point - Long piece of news on Starbucks and its worldwide expansion which never included Italy, the "home" of espresso coffee. Interview to...
- Il Corriere della Sera - To organize Starbucks arrival in Italy, the Percassi Group has created the company Siren Coffee which will develop the...