Macchine da caffè: l'analisi di QBerg su flyer, store e web (Coffee machines: QBerg's analysis on flyer, store and web)

The QBerg research institute has analyzed the offer of espresso coffee machines available in cafes chains, large and small retail distribution channels, checking the variations from 2019 to 2020 within flyers, in store and on the web. The study shows that all the channels have 'welcomed' the new needs of Italians generated by the pandemic, such as home coffee consumption. The proof is given by the increase in coffee machines demand and the decreased average product obsolescence on the shelves. Review of a selection of best products available, including De' Longhi PrimaDonna Soul.