---
title: Marketing rewrites the aroma of espresso
description: Beyond the cup of coffee, brands communicate through experiences, culture, and brand identity...
image: https://eseconsortium.com/hubfs/1-Sep-24-2025-04-14-57-1171-PM.jpg
---

E.S.E. Members News

# Marketing rewrites the aroma of espresso

Beyond the cup of coffee, brands communicate through experiences, culture, and brand identity...

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 ago 1, 2025

---

Mark Up (Monthly / Italy)

**Comunicazione. Il marketing riscrive l’aroma dell’espresso (Communication. ****Marketing rewrites the aroma of espresso)**

Beyond the cup of coffee, brands communicate through experiences, culture, and brand identity. This is how they tell their story and their products through tradition, innovation, and sustainability. Caffè Borbone and its communication campaign “everyday heroes”.

![1-Sep-24-2025-04-14-57-1171-PM](https://eseconsortium.com/hs-fs/hubfs/1-Sep-24-2025-04-14-57-1171-PM.jpg?width=603&height=732&name=1-Sep-24-2025-04-14-57-1171-PM.jpg)

![2-Sep-24-2025-04-14-57-1182-PM](https://eseconsortium.com/hs-fs/hubfs/2-Sep-24-2025-04-14-57-1182-PM.jpg?width=607&height=669&name=2-Sep-24-2025-04-14-57-1182-PM.jpg)

![3-Sep-24-2025-04-14-57-1747-PM](https://eseconsortium.com/hs-fs/hubfs/3-Sep-24-2025-04-14-57-1747-PM.jpg?width=593&height=672&name=3-Sep-24-2025-04-14-57-1747-PM.jpg)

 

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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