---
title: McDonald\'s, il marketing è locale (McDonald\'s and local marketing)
description: "- Italia Oggi - Piece of news dedicated to McDonald\\'s initiative of entering coffee shop business with its McCafé that in Italy will be completely Italian"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/539_1.jpg
---

Coffee Market Scenario

# McDonald\'s, il marketing è locale (McDonald\'s and local marketing)

- Italia Oggi - Piece of news dedicated to McDonald\'s initiative of entering coffee shop business with its McCafé that in Italy will be completely Italian

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 mar 15, 2008

---

- Italia Oggi -

Piece of news dedicated to McDonald\'s initiative of entering coffee shop business with its McCafé that in Italy will be completely Italian style, for products and kind of service.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/539_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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