---
title: “My Lavazza” launch
description: Lavazza consolidates its global positioning in customer loyalty with the launch of the omnichannel loyalty program “My Lavazza”...
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [“My Lavazza” launch](https://eseconsortium.com/media-coverage/my-lavazza-launch)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 19/03/2025

TouchPoint Today (Newsletter / Italy) 

**Kettydo+ e YouserEngage promuovono il lancio di “My Lavazza” (Kettydo+ and YouserEngage to promote “My Lavazza” launch)**

Lavazza consolidates its global positioning in customer loyalty with the launch of the omnichannel loyalty program “My Lavazza”. The project was born from the solid collaboration with Kettydo+ and the innovative martech platform YouserEngage.

 

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/my-lavazza-launch)

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