The Globe & Mail (Daily / Canada)
National Coffee Day
Despite tight budgets and rising grocery costs, Canadians are stepping up to support Fairtrade certified products, demonstrating a willingness to pay more to purchase coffee and other goods they trust to be ethically sourced. Canadians' commitment to values driven purchases is illustrated by recent data from Fairtrade Canada, a national non - profit organization that promotes Fairtrade products across the country.