Nespresso bricht mit dem bisherigen Erfolgsmodell (Nespresso breaks with the previous success model)

So far, Nespresso sold its coffee capsules either in the online shop or in its own boutiques. Now the company is changing its strategy and breaking with the original business model. Because soon Nespresso capsules will be sold in the retail trade. "We make it easier for customers to buy Nespresso," says Niels Kuijer, head of Nespresso Switzerland.