Nespresso creates "enchanting phygital experience for the senses" with Gifts of the Forest campaign

Coffee brand Nespresso has enhanced its boutique windows through augmented reality, adding a digital experience to its festive campaign called Gifts of the Forest. Described by Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign.