---
title: "Nespresso creates \"enchanting phygital experience for the senses\" with Gifts of the Forest campaign"
description: "- Dezeen.com - Coffee brand Nespresso has enhanced its boutique windows through augmented reality, adding a digital experience to its festive campaign call"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/5091_1.jpg
---

Coffee Market Scenario

# Nespresso creates "enchanting phygital experience for the senses" with Gifts of the Forest campaign

- Dezeen.com - Coffee brand Nespresso has enhanced its boutique windows through augmented reality, adding a digital experience to its festive campaign call

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 dic 21, 2021

---

- Dezeen.com -

Coffee brand Nespresso has enhanced its boutique windows through augmented reality, adding a digital experience to its festive campaign called Gifts of the Forest. Described by Nespresso as phygital, a combination of physical and digital, the Gifts of the Forest experience is part of Nespresso's Festive For Good campaign. 

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5091_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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