---
title: "Nespresso: innovar en tiempos de crisis y competencia (Nespresso: innovate in times of crises and competition)"
description: "- Anuncios - Interview to Jaime de La Rica, marketing manager for Nespresso Spain, talking about the brand strategies in a crowded market."
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/2564_1.jpg
---

Coffee Market Scenario

# Nespresso: innovar en tiempos de crisis y competencia (Nespresso: innovate in times of crises and competition)

- Anuncios - Interview to Jaime de La Rica, marketing manager for Nespresso Spain, talking about the brand strategies in a crowded market.

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 ott 21, 2013

---

- Anuncios -

Interview to Jaime de La Rica, marketing manager for Nespresso Spain, talking about the brand strategies in a crowded market.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/2564_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/2564_2.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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