Nespresso: investimenti 2008 a +35% e lancio multimediale per la nuova Lattissima (Nespresso: +35% investments and launch of the new Lattissima)

- Daily Media - Nespresso advertising investments continues to be be very high also in 2008 with a +35%. This year will also see the launch of Lattissima,

- Daily Media -

Nespresso advertising investments continues to be be very high also in 2008 with a +35%. This year will also see the launch of Lattissima, the new espresso coffee machine with a one-touch system to prepare cappuccino.

Coffee Market Scenario