- Les Echos - Faced with a coffee war, which promises to intensify further, Nespresso is increasing its sources of supply around the world. In search of ev
Faced with a coffee war, which promises to intensify further, Nespresso is increasing its sources of supply around the world. In search of ever different aromas, the Nestlé subsidiary conquers
new terroirs and focuses on premium products.
- GDO Week - Interview to Martin Pereyra, ceo of Nespresso Italy, describing the recycling process of Nespresso coffee capsules.
- Italia Oggi - Nespresso continues to grow. The new brand strategies include sports sponsorships and new commercial with Clooney. Sales are heading...
- Le Monde - Piece of news reporting the opening of a large Nespresso boutique in the Champs-Elysées in Paris. It also explains the marketing...