Nespresso joue la carte du luxe pour se différencier (Nespresso plays the "luxury card" to differentiate itself)

- Les Echos - Faced with a coffee war, which promises to intensify further, Nespresso is increasing its sources of supply around the world. In search of ev

- Les Echos -

Faced with a coffee war, which promises to intensify further, Nespresso is increasing its sources of supply around the world. In search of ever different aromas, the Nestlé subsidiary conquers
new terroirs and focuses on premium products. 

Coffee Market Scenario