- Italia Oggi - Despite the new competition, Nespresso is steady with a market share of 90% and this year\'s forecasts are for a 20% growth.
Despite the new competition, Nespresso is steady with a market share of 90% and this year\'s forecasts are for a 20% growth.
- Italia Oggi - Over 90% of the coffee composing the basic range of Nespresso comes from sustainable sources. The company has reached this goal...
- Mark Up - Interview to Stefano Goglio, general manager for Nespresso Italy, discussing about the new strategies to meet consumers' needs...
- Italia Oggi - No more George Cloney for Nespresso Italian commercial. The new adv strategy will speak Italian. Creative agency is McCann Worldgroup...