Nespresso: una apuesta por la coherencia "glocal" (Nespresso: a commitment to "glocal" consistency)

- Anuncios - Interview to Jaime De La Rica, marketing manager for Nespresso Spain, discussing about the brand positioning strategies to better compete loca

- Anuncios -

Interview to Jaime De La Rica, marketing manager for Nespresso Spain, discussing about the brand positioning strategies to better compete locally.

Coffee Market Scenario