---
title: "Nespresso: una apuesta por la coherencia \"glocal\" (Nespresso: a commitment to \"glocal\" consistency)"
description: "- Anuncios - Interview to Jaime De La Rica, marketing manager for Nespresso Spain, discussing about the brand positioning strategies to better compete loca"
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Nespresso: una apuesta por la coherencia "glocal" (Nespresso: a commitment to "glocal" consistency)](https://eseconsortium.com/media-coverage/nespresso-una-apuesta-por-la-coherencia-glocal-nespresso-a-commitment-to-glocal-consistency)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 12/09/2016

- Anuncios -

Interview to Jaime De La Rica, marketing manager for Nespresso Spain, discussing about the brand positioning strategies to better compete locally.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/nespresso-una-apuesta-por-la-coherencia-glocal-nespresso-a-commitment-to-glocal-consistency)

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