Coffee Market Scenario

New aromas and sustainability in the coffee cup ritual

he ritual of a cup of coffee at the bar remains a defining characteristic, with almost all Italians between the ages of 18 and 65 (98.6%) drinking coffee...


Il Sole 24 Ore (Daily / Italy) 

Nel rituale della tazzina nuovi aromi e sostenibilità (New aromas and sustainability in the coffee cup ritual)

The ritual of a cup of coffee at the bar remains a defining characteristic, with almost all Italians between the ages of 18 and 65 (98.6%) drinking coffee at least occasionally, while over seven out of ten drink it several times a day. Scenario piece of news on coffee consumption in Italy with evidences based on AstraRicerche survey on behalf of Comitato Italiano Caffè (Italian Coffee Committee).

1-Feb-24-2026-05-06-57-4486-PM