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Non only coffee pods but also global innovation

Increased distribution, in-store activity and product innovation are the pillars on which Caffè Borbone is building its...


MarkUp (Monthly / Italy) 

Non solo cialde ma innovazione globale (Non only coffee pods but also global innovation)

Increased distribution, in-store activity and product innovation are the pillars on which Caffè Borbone is building its omnichannel growth. Interview to Francesco Garufi, chief commercial director modern trade at Caffè Borbone.

1-Jun-19-2025-12-37-34-4337-PM2-Jun-19-2025-12-37-34-5568-PM