Patto tra brand, Lavazza diventa il "caffè della Juventus" (Brand agreement, Lavazza is "Juventus coffee")

- La Repubblica - Interview to Sergio Cravero, chief marketing officer of Lavazza Group, telling about the partnership with football team Juventus and how

- La Repubblica -

Interview to Sergio Cravero, chief marketing officer of Lavazza Group, telling about the partnership with football team Juventus and how Lavazza is now their official coffee.

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