---
title: "Patto tra brand, Lavazza diventa il \"caffè della Juventus\" (Brand agreement, Lavazza is \"Juventus coffee\")"
description: "- La Repubblica - Interview to Sergio Cravero, chief marketing officer of Lavazza Group, telling about the partnership with football team Juventus and how"
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Patto tra brand, Lavazza diventa il "caffè della Juventus" (Brand agreement, Lavazza is "Juventus coffee")](https://eseconsortium.com/media-coverage/patto-tra-brand-lavazza-diventa-il-caff-della-juventus-brand-agreement-lavazza-is-juventus-coffee)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 09/09/2020

- La Repubblica -

Interview to Sergio Cravero, chief marketing officer of Lavazza Group, telling about the partnership with football team Juventus and how Lavazza is now their official coffee.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/patto-tra-brand-lavazza-diventa-il-caff-della-juventus-brand-agreement-lavazza-is-juventus-coffee)

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