---
title: PerchÃ¨ Lavazza punta sugli specialty? (Why is Lavazza focusing on specialty coffee?)
description: "- Mixer - Interview to Michele Cannone, global brand director at Lavazza, talking about Lavazza's specialty coffees and the importance they have in this sc"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/5128_1.jpg
---

E.S.E. Members News

# PerchÃ¨ Lavazza punta sugli specialty? (Why is Lavazza focusing on specialty coffee?)

- Mixer - Interview to Michele Cannone, global brand director at Lavazza, talking about Lavazza's specialty coffees and the importance they have in this sc

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 feb 1, 2022

---

- Mixer -

Interview to Michele Cannone, global brand director at Lavazza, talking about Lavazza's specialty coffees and the importance they have in this scenario of evolved consumers and of post Covid bars. 

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5128_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/5128_2.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Consorzio E.S.E.",
    "url" : "https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-"
  },
  "dateModified" : "2024-09-27T10:43:27.044Z",
  "datePublished" : "2022-02-01T05:00:00.000Z",
  "headline" : "PerchÃ¨ Lavazza punta sugli specialty? (Why is Lavazza focusing on specialty coffee?)",
  "image" : [ "https://eseconsortium.com/hubfs/Imported_Blog_Media/5128_1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://eseconsortium.com/media-coverage/perch-lavazza-punta-sugli-specialty-why-is-lavazza-focusing-on-specialty-coffee",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject"
    }
  }
}
```