Piacere Lavazza, la nuova app per il mondo del fuori casa e quello domestico (Lavazza Pleasure, the new app for the world of away from home and home consumption)

Entering the Lavazza world through a channel that offers exclusive experiences: this is the promise of “Lavazza Pleasure”, the new app developed with all coffee lovers in mind. The world of away from home and the home world are getting closer and closer thanks to this new digital communication tool, an additional asset for Lavazza's bar partners who can thus become not only a reference point for consumers, but also attract additional customer flows.