---
title: Può un brand multinazionale ricostruire una storia autentica e locale? Se è Starbucks... sì (Can a multinational re-build an authentic and local history? If it is Starbucks... yes)
description: "- 360com - Piece of news on the launch of the new editorial product by Starbucks with the aim of recreating a local and artisanal vision."
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Può un brand multinazionale ricostruire una storia autentica e locale? Se è Starbucks... sì (Can a multinational re-build an authentic and local history? If it is Starbucks... yes)](https://eseconsortium.com/media-coverage/pu-un-brand-multinazionale-ricostruire-una-storia-autentica-e-locale-se-starbucks-s-can-a-multinational-rebuild-an-authentic-and-local-history-if-it-is-starbuck)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 27/10/2015

- 360com -

Piece of news on the launch of the new editorial product by Starbucks with the aim of recreating a local and artisanal vision.

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/pu-un-brand-multinazionale-ricostruire-una-storia-autentica-e-locale-se-starbucks-s-can-a-multinational-rebuild-an-authentic-and-local-history-if-it-is-starbuck)

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