- PR Newswire -
Saeco International Group partners with BMW GroupDesignworksUSA to launch seven new luxury espresso machines.Italian-based Saeco International Group (SIG) has partnered with world renowned design studio BMW GroupDesignworksUSA to launch three automatic espresso coffee machine product lines - seven new machines in all.
With more than 30 years of design milestones, BMW GroupDesignworksUSA has created a broad, but select range of premium products including cars, sports equipment, motorcycles, lifestyle products, trains and airplanes. The company also designs fashion and high-technology devices for companies such as BMW, Nokia, Compaq and John Deere. Its collaboration with Saeco has resulted in three distinct product lines of contemporary espresso machines that are unique in consumer appeal, yet collectively stylish, modern and practical.
Saeco designs, produces and markets coffee machines for household and professional use as well as automatic vending machines. The company has significantly grown throughout the years, recently becoming the world leader in home espresso equipment (source: European data reporting firm, GFK). According to John McCann, CEO for Saeco USA, this growth has enabled Saeco to establish a strong international presence in the world's leading markets.
"Saeco puts the consumers' coffee experience at the center of product development, designing our machines around their passion for the 'perfect' cup of coffee," McCann said. "Our consumer focus, combined with the expert design of BMW GroupDesignworksUSA, makes that perfect cup attainable."
The Primea, Talea and Odea product lines all embody the sleek lines, sophisticated artisanship and inventiveness that BMW GroupDesignworksUSA is known for throughout its industry. This style is most apparent on the machine's operating areas. The Primea product line, which is the most advanced of the new machines, features a color touch screen with sensitive touch technology on the Primea Touch Plus, and an effortless click wheel interface on the Primea Ring.
The Talea and Odea lines also incorporate stylish and simplified user interface systems; the Talea Touch has a large black and white touch screen, while the Talea Ring Plus boasts an LCD display and click wheel. The Odea Go and Odea Giro feature a modern dial wheel for simple operation and programmable settings.
The new Saeco Primea, Talea and Odea espresso machines will be available this fall at retail outlets nationwide. Suggested retail prices begin at $600 for the Odea product lines to $2,900 for the top of the line Primea machines.
For more information on the product, technology or detailed model features, log on to http://www.saeco-usa.com [http://www.saeco-usa.com].
About Saeco
Saeco International Group is the leading producer of home espresso/coffee machines in the Italian, European and U.S. markets. The Company designs, produces and markets coffee machines for household and professional use, as well as automated vending machines for hot and cold beverages and snacks. Saeco's philosophy is to love and live coffee, constantly striving to coax more taste and release more magic from every bean. www.saeco-usa.com [http://www.saeco-usa.com].