Saeco launches new web site for coffee lovers
- PR Newswire - Saeco USA, the world-leading manufacturer and distributor of super automatic coffee machines, is pleased to announce the launch of a new on
- PR Newswire -
Saeco USA, the world-leading manufacturer and distributor of super automatic coffee machines, is pleased to announce the launch of a new online tool for coffee lovers, the SaecoUniversity.com Web site (http://www.saecouniversity.com). The new site is aimed at educating and illuminating the tastes of the average coffee consumer to that of a coffee connoisseur.
Saeco Launches New Web Site for Coffee Lovers; SaecoUniversity.com Uncovers the History of the Intoxicating Bean
GLENWILLOW, Ohio, Oct. 23 /PRNewswire/ -- Saeco USA, the world-leading manufacturer and distributor of super automatic coffee machines, is pleased to announce the launch of a new online tool for coffee lovers, the SaecoUniversity.com Web site ( http://www.saecouniversity.com [http://www.saecouniversity.com]). The new site is aimed at educating and illuminating the tastes of the average coffee consumer to that of a coffee connoisseur.
SaecoUniversity.com features a bold new look that is visually appealing, easy to navigate, and is a comprehensive source for anyone wanting to expand their coffee knowledge - from the seed to the final brewed liquid in your cup. Site visitors can learn how coffee is processed and how coffees from around the world taste differently. Additionally, one can learn how to buy good quality coffee at reasonable prices and enjoy fun activities like how to read the future from the dregs of your Turkish coffee!
SaecoUniversity was created several years ago by Saeco USA and Saeco International, in order to fill the gap between the a verage coffee consumer and the coffee expert. Saeco University enables the individual coffee drinker to "Be your own Barista" through education, training and hands-on experience. Kris Hansen, Saeco USA's Education & Training Manager offers periodic classes to those who love coffee and want to learn more about this powerful bean. Brewing classes teach the elements of a perfect cup of coffee, how to develop your own coffee style with "Brewing Art," and many more coffee-related topics. SaecoUniversity.com will allow those who can't attend SaecoUniversity in person to learn in their spare time at home. The new site features several "picks" of the month, such as Coffee of the Month, Recipe of the Month, Coffee Topic of the Month, and Shop of the Month. In addition, the site offers a wealth of coffee coaching including the following content:
- Coffee Essentials
- Coffee History
- Espresso Culture
- What is Espresso?
- Brewing Art
- Barista Tips
- What's Brewing?
- Ask the Barista
"This launch represents a major milestone for Saeco by delivering an enhanced service to our customers and general coffee enthusiasts through a consumer-focused way to learn about the 'taste journey' that coffee offers," said Havilah Ross, marketing manager at Saeco USA. "We hope this site will help coffee drinkers fine-tune their palate and experience how their taste can be taken to new heights by understanding the basics of a good cup of coffee."
About Saeco USA
Saeco USA is part of the Saeco International Group established in Italy in 1981. Today, Saeco has grown successfully over the years to become a group with a strong international reputation and a presence in the world's leading markets. Its limited edition Italia(R) espresso machine was included in the prestigious Golden Globe(R) gift boxes, and given to celebrity presenters at the 2006 Golden Globe Awards Ceremony. The Company designs, produces, and markets coffee machines for household and professional use, automated vending machines for hot or cold beverages and snacks. Saeco's philosophy is to love and live coffee, constantly striving to coax more taste and release more magic from every bean.