---
title: Sedici modi per rendere unica l'offerta di espresso (Sixteen ways for a unique coffee offer)
description: "- Bar Giornale - Interview to Michele Cannone, Lavazza's marketing director food service Italy, discussing the company's marketing strategies for the profe"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/3172_1.jpg
---

E.S.E. Members News

# Sedici modi per rendere unica l'offerta di espresso (Sixteen ways for a unique coffee offer)

- Bar Giornale - Interview to Michele Cannone, Lavazza's marketing director food service Italy, discussing the company's marketing strategies for the profe

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 lug 1, 2015

---

- Bar Giornale -

Interview to Michele Cannone, Lavazza's marketing director food service Italy, discussing the company's marketing strategies for the professional range of products and services.

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/3172_1.jpg)

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/3172_2.jpg)

[E.S.E. Members News](https://eseconsortium.com/media-coverage/tag/e-s-e-members-news)

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