Affari & Finanza by La Repubblica (Weekly / Italy)
Le montagne russe del caffè. Segafredo punta sulle cialde (The coffee roller coaster. Segafredo focuses on coffee pods)
Interview to Fabio Felisi, ceo of Segafredo Italy: “To balance market increases, we have focused on the quality of the blends, the quality of the green bean, and product innovation”. With this in mind, Segafredo acquired recently On Caffè, one of the most important and advanced Italian producers of portioned coffee. The goal is to push the accelerator into a growing market such as that of pods (easy to dispose of and economical) and capsules (less environmentally friendly and more expensive).