Linéaires (Monthly / France)
Segafredo. Le challenger qui a envie de corser le marché (Segafredo. The challenger looking to shake things up in the market)
Despite recent upheavals, the coffee market continues to attract interest, and competition. The SanMarco brand, owned by the Italian group Segafredo Zanetti, is thus attempting to regain its footing after a turbulent 2025. “We are now in a dynamic of ‘regrowth’ and support for our brands,” affirms Nicolas Peyresblanque, president of Segafredo Zanetti France.