Segafredo announces a profound evolution of its global identity, officially launching its new "Take Your Shot" positioning...
TouchPoint Today (Daily Newsletter / Italy)
Segafredo. Nuova rotta strategica con “Take your shot” (Segafredo. New strategy with “Take your shot”)
Segafredo announces a profound evolution of its global identity, officially launching its new "Take Your Shot" positioning. In a global context marked by frenetic paced life and unprecedented fragmentation of choices, the brand is redefining its role: no longer just an ambassador for espresso around the world, but a promoter of a dynamic and conscious approach to life.
