---
title: Sinner is back as an actor
description: "\"Nothing beats the original.\" In the new, fun Lavazza commercial, Jannik Sinner is..."
---

[Media Coverage ](https://eseconsortium.com/media-coverage)

# [Sinner is back as an actor](https://eseconsortium.com/media-coverage/sinner-is-back-as-an-actor)

 Scritto da [Consorzio E.S.E.](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-) | 06/05/2026

Il Messaggero (Daily / Italy)

**Sinner ritorna a fare l’attore e Lavazza sbarca al Foro (Sinner returns to acting and Lavazza gets to Rome)**

"Nothing beats the original." In the new, fun Lavazza commercial, Jannik Sinner is increasingly prominent, just as the partnership with Lavazza features more and more ATP Finals and FITP tournaments, and now also the Rome International. A really successful partnership, a true family, confirmed, expanding, and continuing until 2030.

 

[Visualizza articolo completo](https://eseconsortium.com/media-coverage/sinner-is-back-as-an-actor)

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