Expansion (Daily / Spain)
Starbucks quiere ser un punto de encuentro contre la soledad (Starbucks wants to be a meeting place to combat loneliness)
Starbucks is investing $1 billion to transform thousands of its cafés into a "third place" explicitly designed to combat chronic loneliness and social disconnection. Under the leadership of CEO Brian Niccol, the "Back to Starbucks" turnaround plan aims to shift the chain away from a fast, purely transactional "grab-and-go" model and return to its historical roots as a cozy community hub.