Media Coverage

Starbucks and Luckin Coffee are rival in New York

Scritto da Consorzio E.S.E. | 03/08/2025

FT.com (Website / UK) 

Starbucks and Chinese rival Luckin Coffee battle in New York

Luckin vs Starbucks: China’s Luckin Coffee recently opened two stores in New York as part of its push into the US market, and the reaction from its American rival shows how seriously it is taking the threat. Starbucks greeted the opening of a Luckin outlet in Manhattan by plastering the windows of a vacant store across the street with advertising, while a Starbucks advert flashes on video screens above a nearby subway train exit.