- Datamonitor News and Comment -
Starbucks has announced that it has begun serving 100% Fairtrade Certified and Starbucks Shared Planet verified coffee in all of its espresso-based beverages in the UK and Ireland. Darcy Willson-Rymer, managing director of Starbucks UK and Ireland, said: "Starbucks has always been committed to ethical sourcing and this is a milestone in our partnership with Fairtrade which spans over a decade. Using 100% Fairtrade Certified coffee for Starbucks espresso is just one aspect of our work together. We are also sharing our collective knowledge and best practices in responsible sourcing to further improve the livelihoods of coffee farmers as well as to ensure the availability of the highest quality coffee."
Starbucks has announced that it has begun serving 100% Fairtrade Certified and Starbucks Shared Planet verified coffee in all of its espresso-based beverages in the UK and Ireland.
Starbucks Fairtrade Certified Espresso Roast is sourced mostly from Latin America, specifically across Guatemala, Costa Rica and Peru, the company said.
The company added that it is now offering Fairtrade Certified Cappuccino, Latte or Mocha, thus helping support small-scale farmers and their communities in developing countries around the world.
Harriet Lamb, executive director of the Fairtrade Foundation UK, said: "Starbucks is really setting the pace for the coffee industry by using its global size for good. This move will expand the reach of Fairtrade and deepen its impact on tens of thousands of farmers who are at the very heart of the Fairtrade system."
Darcy Willson-Rymer, managing director of Starbucks UK and Ireland, said: "Starbucks has always been committed to ethical sourcing and this is a milestone in our partnership with Fairtrade which spans over a decade.
"Using 100% Fairtrade Certified coffee for Starbucks espresso is just one aspect of our work together. We are also sharing our collective knowledge and best practices in responsible sourcing to further improve the livelihoods of coffee farmers as well as to ensure the availability of the highest quality coffee."