Media Coverage

Starbucks bows to Italy\'s baristi

Scritto da Consorzio E.S.E. | 27/12/2007
- Financial Times -

Italy is still not included in Starbucks expansion plans. This is mainly due to the fact that Italy has its own long traditional coffee culture and especially a \'barista\' culture, both very deep-rooted. Briefly, it looks like many Italians feel their country is immune to invasion.