---
title: Starbucks brings its culture to Vietnam
description: "- The Wall Street Journal Asia - Starbucks has started its expansion in Vietnam. But the Southest Asian nation - known for its nerve-jungling strong coffee"
image: https://eseconsortium.com/hubfs/Imported_Blog_Media/2412_1.jpg
---

Coffee Market Scenario

# Starbucks brings its culture to Vietnam

- The Wall Street Journal Asia - Starbucks has started its expansion in Vietnam. But the Southest Asian nation - known for its nerve-jungling strong coffee

[ Consorzio E.S.E. ](https://eseconsortium.com/media-coverage/author/consorzio-e-s-e-)

 mag 20, 2013

---

- The Wall Street Journal Asia -

Starbucks has started its expansion in Vietnam. But the Southest Asian nation - known for its nerve-jungling strong coffee, often sweetened with condensed milk - has its own deep-rooted coffee culture that could prove challenging to the Seattle-based coffee chain. 

![](https://eseconsortium.com/hubfs/Imported_Blog_Media/2412_1.jpg)

[Coffee Market Scenario](https://eseconsortium.com/media-coverage/tag/coffee-market-scenario)

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