Coffee Market Scenario

Starbucks brings its culture to Vietnam

- The Wall Street Journal Asia - Starbucks has started its expansion in Vietnam. But the Southest Asian nation - known for its nerve-jungling strong coffee


- The Wall Street Journal Asia -

Starbucks has started its expansion in Vietnam. But the Southest Asian nation - known for its nerve-jungling strong coffee, often sweetened with condensed milk - has its own deep-rooted coffee culture that could prove challenging to the Seattle-based coffee chain. 

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