Media Coverage

Starbucks China records high performance

Scritto da Consorzio E.S.E. | 01/11/2024

China Daily (Daily / China) 

Starbucks China records high performance in county-level stores

Starbucks China has reported stronger performance from its newly-opened county-level-stores compared to those in higher-tier cities, reinforcing its penetration strategy despite a decline in stores sales due to heightened competition. The company is exploring “strategic partnership” in China.