Coffee Market Scenario

Starbucks heads for European offices

- The Wall Street Journal - Trying to fuel a turnaround in Europe, Starbucks has a new destination for its beverage menu: office buildings. The partnership

Consorzio E.S.E.
giu 13, 2013
- The Wall Street Journal -

Trying to fuel a turnaround in Europe, Starbucks has a new destination for its beverage menu: office buildings. The partnership with Swiss Selecta Group: after installing 17 machines in a variety of Swiss offices during the last six months, now the campaign is headed to Germany, France, the Netherlands, Denmark, Finland and Austria. 



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