Starbucks: il regno della monomarca (Starbucks: the single-brand kingdom)

- Mixer - Starbucks, is a single-brand coffee shop chain, but this can be a strenght point and a weakenss at the same time. The analysis.

- Mixer -

Starbucks, is a single-brand coffee shop chain, but this can be a strenght point and a weakenss at the same time. The analysis.

Coffee Market Scenario