Coffee Market Scenario

Starbucks India launches campaign

- The Hindustan Times - Tata Starbucks Pvt. has launched its first campaign developed and conceptualized in India for Indian consumers beginning of April.


- The Hindustan Times -

Tata Starbucks Pvt. has launched its first campaign developed and conceptualized in India for Indian consumers beginning of April. The three year-old chain is now looking at encouraging consumers to personalize their beverage and is linking this to its new campaign, which talks about their mood.

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