- Datamonitor News and Comment -
US-based coffee retailer Starbucks has introduced the new Starbucks Gold card. According to the company, this program is the next evolution of Starbucks Card Rewards. For an annual membership of $25, Starbucks Gold customers receive a Gold Card that gives them 10% off most everyday purchases at participating Starbucks stores in the US.
US-based coffee retailer Starbucks has introduced the new Starbucks Gold card. According to the company, this program is the next evolution of Starbucks Card Rewards.
According to the company, the new Starbucks Gold program was designed with Starbucks best customers in mind. For an annual membership of $25, Starbucks Gold customers receive a Gold Card that gives them 10% off most everyday purchases at participating Starbucks stores in the US.
In addition to 10% off most purchases, including espresso beverages, food, whole bean coffee, espresso machines, grinders, and merchandise, customers will receive special members-only offers and invitations once they register their Gold Card online, the company said.
Brad Stevens, Starbucks vice president of customer relationship management, said: "Starbucks Gold extends great value to our most frequent visitors and identifies them as Starbucks super fans. Our customers have been telling us that they don't want to cut Starbucks out of their daily routine but they do want more value for the dollars they are spending and more recognition for how frequently they visit. Starbucks Gold is how we are responding."