Coffee Market Scenario

Starbucks lance le café tracé (Starbucks launches traced coffee)

- Les Echos - Customers buying coffee at Starbucks stores across the U.S. will be able to use a code on the bags to find out where their beans came from, w


- Les Echos -

Customers buying coffee at Starbucks stores across the U.S. will be able to use a code on the bags to find out where their beans came from, where they were roasted and even get brewing tips from baristas. A reverse code will be given to farmers so that they can finally track their production.



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