Coffee Market Scenario Starbucks, l'eldorado è la Cina (For Starbucks, China is eldorado) - Italia Oggi - Large expansion in China for US coffe giant Starbucks. Five thousand coffee shops are planned within 2021. Consorzio E.S.E. lug 29, 2017 - Italia Oggi - Large expansion in China for US coffe giant Starbucks. Five thousand coffee shops are planned within 2021. Coffee Market Scenario